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Date: 1998-07-15

USA: Härteres Vorgehen gegen Spam


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Massen/aussendern unverlangter Mail werden es in Zukunft
schwerer haben, ihr Tun mit falschen Mailadressen zu tarnen.
Die Federal Trade Commission wird dies verbieten & hat
obendrein eine Spam/Datenbank eingerichtet.
Die Coalition, die diese Regelungen dringend empfohlen hat,
reicht von America Online, AT&T der Direct Marketing
Association bis zu der American Civil Liberties Union und
dem Center for Democracy & Technology - ein wahrhaft schöner
Mix aus Jakobinern & Gironde.


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WASHINGTON, DC, U.S.A., 1998 JUL 14 (NB) -- By Bill
Pietrucha, Newsbytes. Online consumers may not be able to
stop all unsolicited e-mail coming into their e-mail boxes,
but they should be able to know who sent it, according to a
report released this morning by the Federal Trade Commission
(FTC).

The report, developed by a coalition of companies and
organizations ranging from American Online and AT&T to the
Direct Marketing Association and the American Civil
Liberties Union, recommended that senders of junk e-mail, or
"spam," should not be allowed to use false, or disguised
return addresses which prohibit the recipient from
responding directly to the junk mail sender. Most junk
e-mailers hide their true online identity to avoid being
"spammed" themselves by thousands of complaints from those
receiving the unwanted and unsolicited e-mail, generally
asking the recipient to respond to a Web site.

"If every business that was sending out unsolicited
commercial e-mail had to hear back from all the 300,000
people they angered, and they had to bear the cost of that,
folks would realize it's not the most effective means of
getting your message out," Deirdre Mulligan of the Center
for Democracy and Technology, said this morning.

"The FTC's report is an excellent policy analysis of a
problem that most people on the Internet already know far
more about than they would like," Junkbusters President
Jason Catlett said.
...
"The Internet's best hope of containing spam right now is a
combination of social pressure, vigilance by ISPs (Internet
service providers), and government action under existing
laws," he said. "The FTC has the right plan: sue more
spammers, more often, for more offenses."

Junkbusters runs a service called Junkbusters Declare at <A
HREF="http://www.junkbusters.com">http://www.junkbusters.com</A>
which gives consumers a free option to tell direct marketers
what they want, and don't want to receive, Catlett said. The
company's software, the Internet Junkbuster Proxy, also
blocks unwanted "cookies" and banner ads, he said.

While the report recommends further restrictions on
unsolicited e-mailers, the report, citing First Amendment
concerns by the ACLU, the Direct Marketing Association and
other groups, declined to press for an outright ban on junk
e-mail.

Along with the report, Jodie Bernstein, director of the
FTC's Bureau of Consumer Protection, also this morning
released the bureau's "dirty dozen" list of spam scams,
designed to assist consumers in avoiding such consumer
rip-offs.

The list, Bernstein said, came from a special e-mail box at
uce@ftc.gov the FTC set up last fall for consumers to send
spam they received in their own mailboxes.

"We invited consumers to forward their unwanted UCE
(unsolicited commercial e-mail)," Bernstein said, "and as of
the end of last week, consumers had forwarded well over
250,000 pieces of spam, and they continue to do so at a rate
of between 1,000 and 1,500 spams per day."

Bernstein said the Commission put that e-mail into a
searchable database "so that we could study the spam and
identify possible targets for law enforcement actions."

To date, the Commission has brought five such actions, she
said.

"Having reviewed the spam in our database, we quickly
realized that many spammers who make deceptive claims in
their e-mail simply imitate what they see others doing, and
do not necessarily know that there are federal and state
laws that prohibit deceptive advertising claims in all
media, including e-mail," she said.

"To make certain that these spammers understand what the law
requires, and to let them know that the FTC is on the beat,
we sent letters to over 1,000 spammers identified through
our database...to warn them that they were treading on
legally shaky ground."

Bernstein said the "dirty dozen" list includes: business
opportunity scams; making money by sending bulk e-mailings;
chain letters, work-at-home schemes; health and diet scams;
easy money; get something free; investment opportunities;
cable descrambler kits; guaranteed loans or credit on easy
terms; credit repair scams; and vacation prize promotions.

"Consumers need to be just as cautious about responding to
unsolicited pitches that arrive in their e-mail boxes as
they are when responding to unsolicited postal mail,
telemarketing, or door- to-door solicitations," Bernstein
said. "When you get unsolicited e-mail, feel free to forward
it to us at the FTC at uce@ftc.gov," she said. "We may be
the only people in town who actually want your spam."

Relayed by http://www.newsbytes.com

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TIP
Download free PGP 5.5.3i (Win95/NT & Mac)
http://keyserver.ad.or.at/pgp/download/

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edited by Harkank
published on: 1998-07-15
comments to office@quintessenz.at
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